THE NATION’S LARGEST BABY SHOW-AMERICAN BABY FAIRE RETURNS TO HOUSTON WITH EVERYTHING FOR BABY AND MORE

New Products, Interactive Entertainment, Samples, Baby Derby Races, and Family Fun
(Houston, TX-April 28, 2008)--Americans will spend $30 billion on baby products this year, and on May 17 and 18, Houston parents will get a preview of the latest products and services for their baby at the American Baby Faire Houston, the largest baby exposition in the country.

Presented by Babies“R”Us, the nation’s premier baby products retailer, this entertaining and informative two-day event will introduce new and expectant parents and young families to 100 exhibitors showcasing the newest products, the latest in child care, parenting information and services, exciting interactive children’s exhibits, plus great shopping and special show discounts.

“Becoming a new parent is both thrilling and a bit overwhelming. There are many new challenges to face,” said Norma Blatto, Vice President, Publisher and Executive Director of the American Baby Group. “New parents are very busy, so they are receptive to innovative products that simplify family life. This event is designed for the entire family to enjoy and will showcase products that are versatile, safe, and make parenting easier.”

New and expectant mothers, parents-to-be, grandparents and caretakers will have the unique opportunity to get all the information they need to assist in making the right decisions for baby - all under one roof!

Highlights of the two-day event include:

Information Stations

National and local childcare professionals will provide new and expectant parents with information on various topics such as transportation, safety and nutrition. Certified car seat safety experts will conduct free demonstrations.

StrollerFit experts will demonstrate how to use baby’s weight to lose weight and how to put both cardio and strength training into a workout that also engages the child.

Exhibits

One hundred manufacturers, product, service and retail companies from across the country including Babies“R”Us, Fisher-Price and Safety 1st will showcase product lines, trends and innovations. Consumers have the unique opportunity to interact one-on-one with the nation’s top juvenile product manufacturers.

Numerous new products representing the latest advances in safety, efficiency and fun will be showcased at the event. The Safety 1st Curve Gate creates an” landing space at top or bottom of stairs, providing a solid space for footing and bringing parent closer to child, and the Chicco KeyFit Infant Car Seat takes the human error out of installation by giving parents visual-check green bubble levels.

In addition to providing extensive information, the Babies“R”Us pavilion will highlight everything new and expectant parents need when preparing for baby’s arrival, setting up a nursery, traveling with a newborn and establishing a safe environment for baby, as well as informative product demonstrations, expectant parent and grandparent seminars, and THE signature state-of-the-art baby registry. Parents can also get a glimpse of the extensive selection of natural and organic products available at Babies“R”Us. Everything from bedding, room décor and clothing to food, formula and cleaning products will be available for parents looking for eco-friendly alternatives to conventional baby products.

Family Entertainment and Activities

The American Baby Faire offers continuous stage entertainment for children of all ages, including dancing and giant-sized books that come to life in musical storytelling productions of Pocahontas, Aladdin and Cinderella.

Everyone’s favorite event, the Babies“R”Us Baby Derby returns once again. Crawling babies will race hourly for the title of Houston’s Fastest Crawlers. Up to 500 babies will race for Babies“R”Us gift cards while cheering moms and dads await the tiny winners at the finish line. Prizes will be awarded to first, second and third place winners.

The Chicco Rodeo will debut at the American Baby Faire Houston this year. Cowboys and cowgirls ages 18 months to three years can mosey on down to the official “rodeo track” and race toy horses. The rodeo track features complete with official racing lanes, cowboy referee, straw hats for the racers and fun prizes for winners.

Pricing and Details


The American Baby Faire Houston will be held at Reliant Center-Hall A, One Reliant Park, Houston, TX 77054. Hours are: Saturday, 10 am-5 pm and Sunday, 11 am-5 pm.

Admission for adults is $8.00, but discount admission coupons are available at local Babies“R”Us stores. Children under 12 and grandparents are admitted FREE and parking is $8.00.

For more information, consumers can call the toll free event line at 1-877-959-BABY or visit americanbabyfaire.com.

For over 16 years, the American Baby Faire has been the leading national consumer exposition for new and expectant parents and young families. Major markets for this show include: Houston, Atlanta, South Florida, New York, Detroit, Chicago, and Boston.

About American Baby Group
The American Baby Group, owned by Meredith Corporation, is the premier multimedia provider of information to expectant parents and young families. Led by the flagship, American Babymagazine, the nation’s leading resource for pregnancy and parenting information, the company’s enterprises include six English- and Spanish-language magazines, americanbaby.com and healthykids.com, the American Baby Faire and other baby and family expos, sampling and coupon programs, custom publishing and market research.